Conner Pierson is a seasoned professional currently serving as a Senior Analyst in Fan Experience & Strategy at PGA TOUR since July 2022. Prior to this role, Conner worked in management consulting at Accenture from July 2019 to July 2022 and held positions as a Graduate Research Assistant at McIntire School of Commerce, focusing on the effects of anthropomorphism on consumer contributions to charitable non-profits. Conner's earlier experience includes a role as a Digital Producer for the Atlantic Coast Conference, where media content was filmed and produced for the UVA Athletics Department. Conner holds a Master of Science in Marketing and Management from UVA McIntire School of Commerce and a Bachelor of Arts in Media Studies from the University of Virginia, complemented by studies at Université Lumière Lyon 2.