Eric Carpenter currently serves as the Director of Player Partnerships Analytics at PGA TOUR, a position held since November 2015, where responsibilities include Player Impact Program Analytics. Prior to this role, Eric held the senior manager position in Digital Research/Analytics at PGA TOUR and was a Senior Manager and Manager of Digital Marketing Analytics at Fanatics, Inc., a leading online retailer of sports merchandise. Eric’s experience also includes serving as a Web/Digital Analytics Analyst at EverBank, creating custom dashboards for stakeholders, and as a Marketing Media Manager at The Bradford Group, overseeing marketing strategies for a variety of products. Earlier in Eric's career, a role as a Planning and Analysis Analyst II at Caesars Entertainment Corporation involved acting as a liaison between marketing and finance. Eric holds a Bachelor of Arts in Business Finance and a Bachelor of Arts in Business Administration and Management from Lenoir-Rhyne University.
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