Max Novena is an experienced executive in the sports and live events industry, currently serving as the Executive Director of the Sentry Tournament of Champions at PGA TOUR since May 2022. Prior experience includes leadership roles in commercial operations at Kelly Slater Wave Company, Vice President of Global Partnerships at World Surf League, and Head of Sales at PGA TOUR. Other notable positions include Business Development at Harris Corporation, Vice President of the Golf Division at Bruno Event Team, and various roles at the United States Golf Association, where responsibilities included serving as Championship Director for the 2009 U.S. Senior Open. Max Novena began a career in sports as an Account Executive for the Colorado Avalanche and Denver Nuggets. Educational qualifications include a Bachelor of Arts in International Relations/Business from Lehigh University, complemented by studies at Universidad Francisco Marroquín and Boston University London Program.
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