Lori Geoffroy

Lori Geoffroy is a seasoned marketing and digital strategy professional currently serving as Sr. Director of Digital Strategy at Pacific Gas and Electric Company. With a strong background in web expertise and customer experience advocacy, Lori has driven significant innovations, such as the redesign of PG&E's website, which led to $2 million in savings and top rankings in utility web reviews. Previous roles include leadership positions at AOL, where Lori successfully enhanced subscription profitability and partner marketing efforts. Lori's extensive education includes an MBA in Marketing from The George Washington University and experience in international business studies.