Premium Guard Inc.
John Etheridge, AAP, ACP has over 18 years of experience in product management, category management, and cataloging roles. Currently, they serve as the Director of Product Management at Premium Guard Inc. (PGI), where they lead the Product Team and ensures leading coverage in a full line of automotive filters and hydraulic steering products. John also directs the Catalog and Content Team to deliver high-quality data and an award-winning online catalog experience. Prior to PGI, John worked at MotoRad of America for 16 years, holding various roles such as Director of Products and Category Management, Director of Products and Cataloging, Director of Cataloging and Product Information, and Marketing Technical Support. At MotoRad, they managed a multiple tier product line and implemented category management strategies and initiatives with key customers. John's early career includes a role as a .Net Programmer at Southern Illinois University Edwardsville, where they developed a GUI for a relational database and maintained the departmental website.
John Etheridge, AAP, ACP pursued their education in a chronological order. From 1999 to 2001, they attended Wabash Valley College. However, no specific degree or field of study information is provided for this period. Subsequently, from 2001 to 2003, John studied Business Economics and Finance at Southern Illinois University Edwardsville, earning a Bachelor of Science degree. Additionally, they obtained two certifications, namely Automotive Aftermarket Professional (AAP) and Automotive Content Professional (ACP), from Northwood University. However, the specific dates of obtaining these certifications are not provided.
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Premium Guard Inc.
Since 1996, Premium Guard Inc. (PGI) has been focused on designing, manufacturing and distributing products for automotive, diesel, power-sports and specialty filter markets. Our business model offers efficiency and quality that has facilitated tremendous growth for our customers and our business. In the last two decades, PGI has been involved in the manufacturing evolution of the automotive aftermarket in Southeast Asia. PGI is ranked as a pioneer in establishing partnerships and alliances with leading manufacturers in Korea, Taiwan, China, Indonesia Thailand, Vietnam, and Malaysia. When it comes to the aftermarket, PGI places the most emphasis on quality, fit, form, and function to meet or exceed specifications set by the original equipment manufacturers. PGI offers complete private labels programs to retailors, buying groups as well as independent WD’s. We offer a full service, starting with product reverse engineering, package design, contact manufacturing, quality control, logistics, distribution electronic data and marketing support. Our programs tailored to the customer’s needs in terms of performance, coverage, distribution and pricing. Our hybrid platform, Direct Import (DI) channel with domestic backup supply, allows us to offer quality product with maximum savings, while keeping inventory levels within target warehouse distributors, retailers, and buying groups.