Melissa Benassi, MBA, serves as the Director of Marketing Analytics at Pharmavite since June 2019, bringing extensive experience in business analytics from previous roles at Dole Food Company, Kimberly-Clark, and Kellogg's. At Dole Food Company, Melissa held positions such as Senior Manager of Business Analytics and Sr Sales Strategy Manager, focusing on sales forecasting and trade fund management. Earlier experience includes a Customer Business Manager role at Kimberly-Clark, where business plans and promotions were developed for clients, and internships at Kellogg's and Stoney Creek Inn that involved sales, marketing support, and advertising strategy. Educational qualifications include an MBA in Marketing from the University of Illinois Chicago and a BS in Business - Marketing & Communication from Bradley University.
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