Cari Laney

Cari Laney is an accomplished marketing professional with extensive experience in marketing operations and program management. Currently serving as the Director of Marketing Operations at phData since June 2021, Cari has previously held roles including Sr. Marketing Operations Manager and Marketing Operations Manager within the same company. Prior experience includes serving as Marketing Program Manager at Vesta Corporation, where multi-channel marketing programs were administered alongside responsibilities as the HubSpot system administrator. Earlier roles include Assistant Marketing Manager at Genesis Financial Solutions, where work involved lead management and collateral development, and various positions at Inmar, including Sr. Sales Operations Specialist, contributing to sales support and project management. Cari began a marketing career as a Marketing Coordinator at RUSS BERRIE US GIFT, providing administrative support to marketing and sales teams. Educational qualifications include a Master of Arts in Technical and Professional Communication from East Carolina University and a Bachelor of Arts in English from Campbell University.