Robb Litvak

Robb Litvak serves as the HCLS Sales Director at phData, driving business development and sales strategy for AI and data science consulting services in the healthcare and life sciences sectors since January 2024. Prior to this role, Robb held various leadership positions including Health System Executive at Omnicell, where strategic growth was directed in key Southeast U.S. markets, and Sr. Director of Field Sales at CellTrak Technologies, successfully increasing territory revenues to $4.5M in ARR. Additional experience includes serving as Vice President of Sales at SPH Analytics, where a national provider sales organization was built, and as Director of National Accounts at Vree Health, contributing to early go-to-market strategies. Earlier career highlights feature the role of Executive Vice President of Sales at Capsa Healthcare, consistently exceeding revenue targets, and experience at Optio Healthcare and Cerner Corporation in sales and client management. Robb holds a Master's degree in Health Science and a Bachelor's degree in Psychology from the University of Florida.