Adam Smith

Adam Smith is an experienced media planning professional currently serving as Planning Director at PHD since June 2021. In this role, Adam leads media planning, commercial excellence, and campaign execution across various sectors, including retail and FMCG, while also focusing on team development and agency culture. Prior to PHD, Adam worked at Zenith as Planning Manager, where significant clients included Entertainment One and Costa. Adam's career began at Carat as a Communications Planning Executive, followed by roles at Manchester United as Hospitality Manager, Eli Lilly and Company as Training Administrator, and Blue Parrot Manchester as Assistant Manager. Adam holds a BSc Hons in Business Management from The University of Salford.