Chris Appleton

Chris Appleton is an experienced professional in digital media strategy and execution, serving as Head of Programmatic at PHD since August 2011. Appleton has successfully driven year-over-year client investment growth in Video and Display, developed brand safety products, and led various campaigns to ensure best-in-class outputs for clients. Previous roles at Initiative and Maxus involved managing client relationships, planning digital campaigns across multiple platforms, and implementing effective strategies for brand growth. With a strong focus on building expertise within teams and fostering key partnerships, Appleton has contributed significantly to the digital media landscape.