John J.li

John J. Li serves as the Associate Director of Media Analytics at PHD since March 2020, leveraging extensive expertise in media research and marketing project consulting. Previously, as Account Manager of Media and Analytics at Kantar, responsibilities included evaluating campaign performance and optimizing media strategies using diverse data sources. Experience also includes a role as Digital Analyst at New York Magazine, focusing on e-commerce site performance and content marketing improvement through analytics tools. Earlier positions involved marketing associate duties at SUM Innovation, where market segmentation and social media strategy were key tasks, and an internship at Paypro Corporation, concentrating on email marketing and web analytics. Educational qualifications comprise a Master’s degree in Computer Software Engineering from Harbin Institute of Technology and an MBA in Marketing from Hofstra University.