José Ancona

José Ancona is a seasoned digital marketing professional with extensive experience across various industries. Currently serving as Digital Marketing Director for Barcel at Grupo Bimbo since January 2024, Ancona previously held the same title at AT&T with Hearts & Science and at Oplay. Experience also includes a role at Nu as CES and significant contributions as a TEDx Licensee for TED Conferences. Ancona's tenure at Ericsson involved developing comprehensive communication strategies for emerging technologies across 39 countries in Northern Latin America, resulting in a 27% improvement in brand awareness. Other prior positions include Marketing Coordinator at Coppel Collection, Store Manager at Starbucks, and a volunteer role in the Israel Defence Forces. Ancona holds dual degrees in Communication, specializing in Digital Communication and Multimedia Content from Universidad Iberoamericana.