Keval Kothari is a seasoned professional in digital marketing, currently serving as Vice President of Performance Marketing and Digital Activation at PHD since May 2021, leading a team of over 40 specialists in executing and optimizing campaigns across various sectors including BFS, auto, and CPG. Previous titles at PHD include Associate Vice President and General Manager focused on digital media strategies. Prior experience includes roles at Taj Hotels as Manager of Digital Search & Analytics, where RoA-driven performance in search media was a primary focus, and at DSP Mutual Fund as Assistant Manager for Digital Marketing and eBusiness, overseeing investor portals. Keval began the career in digital marketing at Performics.Convonix and has a foundation in sales support and marketing from L&T Infotech. Keval holds a Post Graduate Diploma in Management from IESMCRC and a Bachelor of Engineering from the University of Mumbai.
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