Lisa W.

Lisa W. is a skilled marketing professional with extensive experience in managing and optimizing paid advertising campaigns across various platforms. Currently serving as Planning Manager at PHD since November 2022, Lisa oversees client campaigns, develops pitching proposals, and drives innovation through collaboration with internal business units. Prior experience includes roles at Starcom as Assistant Manager and Senior Strategist, where Lisa managed high-profile accounts, provided strategic campaign recommendations, and mentored junior team members. Earlier positions at Wavemaker and Starcom involved integrated media planning and execution across multiple channels, delivering successful outcomes for major brands. Lisa holds a Bachelor's degree in Marketing and Public Relations from The Hong Kong Polytechnic University.