Marc Maybaum

Marc Maybaum is an experienced analytics leader currently serving as Executive Director, Analytics at PHD since July 2021, focusing on Diageo North America's analytics efforts. Prior experience includes Senior Director of Analytics at Bully Pulpit Interactive, where Marc led the Paid Media's Marketing Analytics group for notable clients such as Biden/Harris 2020 and Walmart. At OMD USA, Marc held the position of Associate Director of Marketing Science, specializing in analytics for PepsiCo, including Gatorade. Earlier roles include Senior Analyst at Rise Interactive, Analyst positions at VML and Cavalry, and a Digital Marketing Associate role with Obama for America's 2012 presidential campaign. In addition to professional achievements, Marc co-led the 2011 Illini 4000 Bike America team, raising significant funds for cancer research. Marc holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign and has studied at the University of Adelaide.