Paula M.

Paula M. is an accomplished digital marketing professional with extensive experience in managing and optimizing digital campaigns across various industries. Currently serving as Head of Digital at PHD since July 2019, Paula has held multiple roles including Group Digital Director and Digital Director. Previously, Paula was a Digital Manager at OMD EMEA for Bacardi, and a Biddable Account Manager at Leisure Pass Group, where responsibilities included launching significant products and developing strategies to enhance sales. In earlier roles at Performics EMEA and Starcom MediaVest Group, Paula managed high-spending accounts, delivered performance forecasts, and optimized PPC and display strategies on an international scale. Paula holds a Bachelor's degree in Business with Business Information Management from Kingston University and further qualifications in mobile app development and online marketing from Shaw Academy. Additionally, Paula has studied Business Administration at Universidad de Cádiz.