Risa Sanchez serves as the Head of Inclusion & Impact and Director of Marketing Science at PHD Worldwide since May 2013, providing analytical support and strategic research solutions for U.S. and global clients across various industries, including CPG, travel, and technology. Sanchez manages the research budget, supervises data requests, and oversees audience insights, contributing to media planning and research strategies while also leading the PHD Purple Passport Training program. Previously, experience includes roles at Viacom Media Networks, The Nielsen Company, and AT&T, with a focus on audience research, media trends, and client analytics. Risa Sanchez holds a Bachelor of Arts in Communications and Sociology from the University of Illinois Chicago.
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