Sam Laufer

Sam Laufer is a seasoned professional in the programmatic advertising industry, currently serving as a Senior Programmatic Manager at PHD since April 2021. Laufer's experience includes a previous role as Programmatic Lead at GroupM, where responsibilities included bridging the programmatic team and the agency, developing key clients, and overseeing campaign planning and activation from February 2020 to April 2021. Prior to that, Laufer was a Programmatic Specialist at GroupM and a Programmatic Planner at Zenith. Early career roles include an internship focused on SEO at KliKKi, and working as a field salesperson at MedieAnalys. Laufer's educational background includes studies in online marketing at Medieinstitutet and artistic training at Nyckelvikens konstskola.