Thomas Smith is a Programmatic Senior Executive at PHD since April 2021, specializing in multiple Demand-Side Platforms (DSPs) including DV360, Teads Ad Manager, Yahoo DSP, and Trade Desk, managing campaigns with budgets up to £250k and planning Direct Buy campaigns. Previously, as a Programmatic & Planning Assistant and Trading Assistant at Dentsu Aegis Network from April 2019 to March 2021, Thomas honed skills in campaign management and performance analysis using various digital tools. Early career experience includes roles at Tesco and Marriott Hotels, where Thomas developed strong communication, customer service, and adaptability skills. Academic qualifications include a Master's in Management and a Bachelor's in Business Management from the University of Liverpool.
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