TG

Tom Gould

Connected Commerce Lead - Diageo Europe

Tom Gould currently serves as the Connected Commerce Lead for Diageo Europe, overseeing digital commerce initiatives since October 2023. Prior to this role, Tom held positions at AB InBev from March 2020 to October 2023, including Head of eCommerce UK, where responsibilities encompassed channel leadership, strategy development, and driving growth partnerships. Achievements include significant market share growth and developing a long-term Amazon and Pureplay strategy. Tom also has experience at GSK, managing Pureplay eCommerce and category strategies, as well as positions at Lactalis Nestle and Bakkavor. Tom holds a Diploma of Education in Digital Marketing and a Bachelor of Science in Food Science and Tech from The Manchester Metropolitan University.

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