Veronica P.

Veronica P. currently serves as Executive Director of Marketing Sciences at PHD since February 2021. Previously, Veronica held positions such as Group Director of Analytics and Business Intelligence at Initiative, and VP/Director of Strategy & Analysis at DigitasLBi_US, working with high-profile clients including Macy's and UnderArmour. At OMD USA, as Director of Marketing Sciences, Veronica led data strategy and automated reporting processes for clients including Lowe's and Hasbro. Previous roles included Associate Director of Digital Insights at Mindshare and Associate Director of Global Client Solutions at Starcom MediaVest Group, with a focus on data-driven insights and analytics. Veronica began a career in Quality Assurance at The Nielsen Company and holds a BS in Computer and Information Science from Brooklyn College.