Aileen Li is a seasoned market intelligence professional with over 15 years of experience in consumer research and analysis. Currently serving as the Greater China Consumer Market Intelligence Manager at Philips since April 2011, Aileen oversees domestic appliance categories and coordinates retail tracking data analysis while managing various ad-hoc research projects. Prior experience includes positions as Senior Research Manager at Ipsos, where Aileen led sales forecasting projects across multiple sectors, and Research Manager at Nielsen, focusing on brand tracking and consumer satisfaction studies. Aileen began a career at Millward Brown as Assistant Research Manager, contributing to numerous advertising tests and brand health checks. Aileen holds a Bachelor of Arts in English from Fudan University, earned in 2002.
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