Aster Boas

Aster Boas is a seasoned communication and design strategist who currently serves as the Senior Design Strategist and Co-create Lead in Front-End Innovation at Philips. They have over 15 years of experience in marketing communication and design, with a focus on design innovation and multidisciplinary collaboration. Aster has previously held leadership roles at Philips, including Design Project Manager and Global Communications Manager, and has also provided strategic communications consulting through Boas Communications. Aster holds a postgraduate degree in Behavior Change and European Public Relations from the University of Exeter and Fontys University of Applied Sciences.