Barbara Griffin

Barbara Griffin is a Director of Sales Platforms at Philips Image Guided Therapy Devices, where they oversee the vision, strategy, and roadmap for multiple products, including Salesforce and BI solutions. Previously, Barbara served as a Salesforce Product Owner and Senior Manager, effectively guiding Salesforce development and strategy while ensuring alignment with business objectives. Their earlier roles include Salesforce Project Manager and Marketing Manager, where they demonstrated expertise in project management and strategic marketing. Barbara's career features a blend of leadership, product innovation, and a commitment to user-centric design principles within the CRM landscape.