Bas Geus

Bas Geus is an experienced professional at Philips with a career spanning from April 2003 to the present, currently serving as the Integration Leader for International Markets. Geus has held multiple leadership roles within the Business Group Image Guided Therapy, overseeing integration activities following the Volcano acquisition and managing commercial alignment across EMEA, APAC, and LATAM. Previous positions include Director of Market Operations and Senior Manager of the Sales Support Office, where Geus focused on operational strategies and efficiency improvements. Additional roles include International Project Manager, responsible for risk assessment in large-scale projects, and Business Consultant, translating business needs into IT developments. Bas Geus also has academic experience as a Project Manager and Lecturer at Maastricht University and holds a Master's degree in International Business from Maastricht University, supplemented by executive education at Hult Ashridge and Ecole Superieure de Commerce Grenoble.