Bas Keijzer

Bas Keijzer is a seasoned marketing professional with extensive experience at Philips, serving in various roles since 2006 including Consumer Marketing Director for Asia and Global Consumer Marketing Director across multiple categories such as male grooming and beauty. His expertise encompasses innovation marketing leadership in Greater China, where responsibilities included overseeing the global development and introduction of grooming product ranges. Keijzer has been instrumental in pioneering advancements like the first USB charging product in the category and leading eco-design initiatives to enhance sustainability. Educational qualifications include an Executive MBA from Shanghai Jiao Tong University and a Bachelor's degree in Industrial Product Design Engineering from The Hague University of Applied Sciences.