Bert van Meurs

EVP & Chief Business Leader Image Guided Therapy at Philips

Bert van Meurs is Executive Vice President and Chief Business Leader of Image Guided Therapy, and a member of the Royal Philips Executive Committee. Bert has more than 30 years of experience in various leadership positions in research & development, clinical science and marketing & sales in Europe and Asia.

Philips’ EUR 2+ billion Image Guided Therapy business offers integrated solutions comprising interventional imaging systems, smart catheters, planning and navigation software and service with the aim of improving minimally invasive treatments. Driven by the benefits for patients and care providers, including reduced patient trauma and shorter recovery times, this important market represents a key growth opportunity for Philips.

Bert joined Philips in 1985. Through 2004 – 2012, he was the general manager of the global cardio/vascular X-ray business, where he led the business to sustained market leadership and industrial expansion into growth geographies such as India. In 2013, he was appointed Chief Marketing Officer of the Business Group Imaging Systems, where he drove the transformation of the business from a product to a solutions focus. Since 2015 he leads the Image Guided Therapy business group where, among other achievements, he led the acquisitions and integration of Volcano, Spectranetics and EPD Solutions. He also oversaw the launch of the successful Azurion next-generation image-guided therapy platform and the implementation of new business models in this sector.

Bert was born in the Netherlands in 1961. Married with 2 children, he lives near Eindhoven and enjoys running, hiking and travelling.



  • EVP & Chief Business Leader Image Guided Therapy

    Current role