BC

Brian Choi

Country Leader, Korea

Brian Choi is an experienced professional in marketing, strategic planning, and business development, with a strong background in the electronics and healthcare industries. Starting with Sony Electronics as a Product Manager and in corporate planning roles, Brian developed marketing strategies in Korea and contributed to branding efforts in Shanghai and Tokyo. Subsequent positions include Country Manager for Korea at Varian, where responsibilities extended to strategic partnerships in Southeast Asia, and Sr. Strategic Planning Manager at Medtronic focusing on market development and operational excellence. Brian also served as Head of Business Development & Strategy, overseeing P&L management and go-to-market strategies. Earlier roles included Marketing Manager at Samsung Electronics, managing global marketing and partnerships, and Manager at A.T. Kearney specializing in process innovation and marketing strategy. Currently, Brian leads operations as Country Leader for Korea at Philips. Educational credentials include an MBA in International Business and Strategy from Seoul National University and a Bachelor's degree in Industrial Engineering from Hanyang University.

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