Cassandra Farr

Cassandra Farr is the Senior Vice President and Head of Health Systems at Philips, where they focus on fostering connections with healthcare professionals. They previously served as President of National Accounts & GPOs at GE Healthcare, where they led a team dedicated to enhancing strategic customer relationships. With a Master's MBA from The Johns Hopkins University, they have extensive experience in project management and account leadership, including roles at IDX Systems Corporation and GE Healthcare. Currently, they also serve as a board member for Philips Medical Capital.