Cheryl Chen

Cheryl Chen is an experienced marketing professional with a strong background in international marketing, social media management, and sales. As an International Marketing Event Planner & Social Media Manager at Cyagen, Cheryl led global exhibition strategies to enhance brand visibility and optimized post-event analyses for market penetration. Previous roles include International Sales Specialist at Zhejiang KangLeYou, International Sales Marketing Manager at Hangzhou Genlight MedTech, and International Social Media Marketing Specialist at Teckwrap USA, where Cheryl developed targeted marketing strategies and successfully grew social media engagement. Currently, as Marketing Manager at Philips, Cheryl plays a vital role in driving brand growth and aligning marketing efforts with the company's strategic direction in both Chinese and international markets.