Claudette Govender is an experienced marketing professional currently serving as the Consumer Marketing Manager at Philips since February 2013. In this role, Claudette leads marketing strategies for Beauty and Haircare across Africa, focusing on growth through go-to-market strategies, pricing, promotion, and channel management. Claudette's previous positions at Philips include Sales Analyst and Marketing Manager for Africa, where responsibilities included sales data analysis, performance tracking, and marketing campaign management. Claudette's career began at Neotel, where roles included Supervisor, Sales Consultant, and Sales Team Leader. Educational credentials include a Bachelor of Business Administration in Marketing from IMM Graduate School, an NQF Level 6 qualification in Marketing and Customer Centricity from the University of Johannesburg, a short course in Digital Marketing from IMM Graduate School, and a Bachelor of Philosophy Honours in Marketing Management from IMM Graduate School, with further studies planned in Business Administration at Regenesys.
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