Daniel Lim is an experienced Pricing Director with a strong history of driving business growth and profitability across various industries. They have held significant roles at Philips, where they implemented pricing strategies that resulted in a business impact of €2 billion. With a background in finance and commercial excellence, Daniel also served as a Regional Finance Manager at British American Tobacco, achieving operational efficiencies and notable cost savings. Prior to their career in pricing and finance, they served in the Singapore Army as part of the Commando Special Force. Daniel holds an Upper Honors degree from Nanyang Technological University.
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