Freek Janssen

Freek Janssen is a seasoned content strategist and owner of Bureau verf since April 2022, specializing in creative content, copy, and visual storytelling. Previously, Freek served as a content strategist at Philips from April 2020 to August 2022, focusing on enhancing the brand's reputation in the Benelux region and crafting impactful narratives for health system audiences. Earlier experience includes pivotal roles at LEWIS Global Communications, where Freek built a content marketing practice and led B2B IT campaigns for major brands. Freek co-founded the Genootschap van Contentstrategen, facilitating collaboration among content strategists. Journalistic experience at brabants dagblad and PZC laid the groundwork for a robust career in storytelling and media. Freek holds degrees in Economics from Maastricht University and Universidad de Sevilla.