Laney Liu

Laney Liu is currently a Real Time Analyst and Product Owner in Digital Marketing and E-Commerce at Philips, where they focus on performance optimization. Previously, Laney participated in Unilever's Future Leaders Program, contributing to various projects in digital marketing and analytics. They led initiatives to enhance data architecture for campaign performance and acted as a Product Owner and Data Analyst, employing data science to mitigate cash flow risks. Laney holds a Master of Science in Data Science from Erasmus University Rotterdam and a Bachelor's degree in Economics, Mathematics, and Sociology from University College Roosevelt. Additionally, they are pursuing further studies at the Hotel Management School Maastricht.