Petr Weida is an experienced marketing professional with a strong background in digital marketing and analytics. Currently serving as Senior Media Manager for Central and Eastern Europe, as well as for Russia and Central Asia at Philips since February 2016, Petr has previously held positions including Digital Marketing Manager for Czech Republic and Slovakia, Marketing Analyst at Air Bank a.s., and Web Analytics & Reporting Specialist at O2 Czech Republic. Expertise spans econometric modeling, online media budget optimization, and comprehensive web analytics, utilizing tools such as Adobe Analytics and Google Analytics. Education includes an Ing. degree in Informatics and a Bc. degree in Informatics from the Prague University of Economics and Business.
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