Robin Sellaiyah

Robin Sellaiyah is a seasoned professional in digital user experience optimization, currently serving as Optimization Lead for Health Systems at Philips since February 2019. Responsibilities include enhancing digital experiences across various platforms through structured experimentation strategies and agile methodologies. Prior roles at Philips include Optimization Specialist and Web Analyst, focusing on user experience and data analytics in the healthcare sector. Additionally, Robin is a Commission Member for DDMA, contributing to advancements in Conversion Rate Optimization and experimentation best practices. Previous experience as a Business Consultant at Ordina involved providing strategic insights within the IT field. Robin holds a Master's degree in Business Administration from the University of Twente and a Bachelor's degree in Marketing from Saxion University of Applied Sciences. Certifications include PSPO I, Agile, ITIL, PRINCE2, SQL, Adobe Analytics, MS Excel Specialist, and ABM.