Rolf Smeets is currently the Director of Residential Lighting B2G at Signify, where they drive the adoption of energy-efficient lighting solutions for domestic use and manage international Business to Government tenders. With extensive experience in the marketing of consumer electronics, Rolf previously held roles at Philips Lighting, including Global Product Manager, where they defined market-driven product development roadmaps. Rolf has a Master of Science in Industrial Engineering and Management Sciences from Eindhoven University of Technology and is pursuing a Master of Science in Engineering at Technische Universiteit Eindhoven.
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