Selay Alan

Selay Alan is a purpose-driven consumer marketing professional with extensive experience in brand and marketing strategy, particularly within sustainability. Selay has held impactful roles at leading FMCG companies, including Colgate-Palmolive, L'Oréal, and Philips, and is currently the Senior Global Consumer Marketing Lead for Lumea Beauty at Philips. Selay founded UpSparks, a consultancy focused on sustainable business growth, after serving as a Senior Consultant at Kantar, where they specialized in category growth strategies. Selay's educational background includes an MBA and multiple executive programs in sustainability and digital innovation. They are also a dedicated mentor for women's empowerment and an advocate for sustainability and social entrepreneurship.