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Wietske Hoogstadt

Strategic Design Lead

Wietske Hoogstadt is a brand experience and design strategist with over a decade of expertise in translating consumer insights and trends into innovative strategies. They have held various roles, including Designer/Stylists and Product Specialist, where they created interior accessory collections and trend books for prestigious clients. As a Senior Art Director at Philips Design, they led trend research programs and managed design teams to develop personal electronics. They have also served as a Strategic Design Lead at Philips, focusing on enhancing Personal Health propositions and exploring consumer insights. Wietske holds a Bachelor's degree in Brand Identity from the Design Academy Eindhoven and a BA in Fashion Design from Ravensbourne University London.

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Utrecht, Netherlands

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