cherie chen

Cherie Chen is an experienced marketer with a strong track record in the China market, demonstrating expertise in brand development, e-commerce, and digital marketing. They previously held positions as MKT Director at Philips and MKT Head at New Balance, along with roles at General Mills, Swatch Group, Yum! Brands, Tencent, and Omega Group. Cherie has consistently driven brand growth and business development throughout their career, achieving significant turnover increases. Currently, they continue to lead marketing initiatives while leveraging their innovative and visionary leadership style.