Chiem Schaafsma

Chiem Schaafsma is a Squad Lead and Senior Product Researcher at Philips, where they focus on consumer research and user experience across various product lines. They previously held roles such as Test Engineer and Research Facilitator at Philips, and conducted a thesis on consumer segmentation. Chiem possesses a Bachelor’s degree in Human Technology from Hanzehogeschool Groningen and a Master’s degree in Sociology from Rijksuniversiteit Groningen, along with diverse experiences in research and project management. Their background includes internships and research activities, contributing to their expertise in qualitative and quantitative methodologies.