Ferry (Xiaoyan) Yan has over ten years of experience in digital marketing and eCommerce, with a strong background in brand licensing management. They have held roles at renowned companies such as Philips and OgilvyOne Worldwide, where they excelled in digital campaign development and organizational capability building. Ferry's expertise spans multiple facets of online marketing, including content strategy, conversion optimization, and multicultural stakeholder management. They earned a Bachelor of Arts in Journalism and Media Communications from Fudan University and a Master of Arts in Media Culture from Maastricht University.
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