Goran Medic, PhD, Pharm.D., is the Director of Health Economics and Outcomes Research (HEOR) at Philips, where they oversee the global digital transformation of healthcare solutions. With over 20 years of experience in health economics, outcomes research, and reimbursement across various sectors, Goran has developed expertise in navigating both European and US healthcare systems. They have authored over 45 peer-reviewed publications and have successfully managed complex stakeholder interactions to enhance access to innovative treatments for patients. Prior to their current role, Goran held various positions in health economics for companies such as Mapi Group and Chiesi Group, focusing on market access and the development of credible economic models. Goran earned a Ph.D. in Health Economics from the University of Groningen.
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