JI XY

JI XY is a brand strategy advisory and design management expert with over 14 years of international experience across Sydney, Shanghai, and Amsterdam. Currently serving as a Brand Business Partner at Nook Brand Strategy Consulting, JI XY leads the development of brand strategies and design services for a diverse portfolio of clients. Previously, JI XY held key positions at renowned organizations, including Philips and BlueFocus Communication Group, where they drove brand communication and marketing strategies for multinational enterprises. JI XY holds a Master's degree in Design and Visual Communications from the University of Technology, Sydney, and a Bachelor's degree in Graphic Design from Curtin University.