Mahendran Krishnaraj is a strategic and visionary Business Intelligence and Analytics Technology Leader with over 15 years of experience in driving data strategies across various sectors including healthcare and alcobev. They have held several key positions such as Manager of Marketing Analytics at DIAGEO India and currently serve as the Marketing Insights and Analytics Lead for Growth Regions at Philips. Mahendran is skilled in leveraging predictive modeling and customer segmentation to optimize business performance and foster a data-driven culture. They are passionate about delivering actionable insights and have a proven track record in implementing high-impact BI solutions. Mahendran is currently pursuing advanced degrees in Marketing and Management Accounting at the Symbiosis Institute of Management Studies and Marketing Analytics at the Indian Institute of Management Kashipur.
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