Paula Avilés is currently the Digital ATL & Consumer Experience Manager for Philips, overseeing brand communication and digital strategy across Chile, Perú, Bolivia, and Paraguay. Previously, Paula served as a Product Marketing Manager at Falabella Retail S.A, where they developed and executed comprehensive marketing plans and managed a substantial budget. Earlier in their career, they worked as a Product Manager at ABCDIN, focusing on online and offline communication strategies. Paula holds a degree in Advertising and Marketing from Universidad del Desarrollo.
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