Rolf Smeets

Rolf Smeets is the Director of Residential Lighting B2G at Signify, where they drive the adoption of energy-efficient lighting solutions for domestic use while managing international Business to Government tenders. With extensive experience in marketing consumer electronics products, Rolf previously held roles at Philips Lighting as a Global Product Manager and Senior Product Marketing Manager. They have been instrumental in linking user needs to technological capabilities and developing new business opportunities, focusing on seamless transitions to LED-based solutions. Rolf holds a Master of Science in Industrial Engineering and Management Sciences from Eindhoven University of Technology and is currently pursuing a Master's degree in Engineering at Technische Universiteit Eindhoven.