Romain Areste is an experienced marketing and product management director specializing in radiology, enterprise informatics, and real-world data analytics within the biotech and payer sectors. At Merative, Romain revitalized the product marketing function and launched a new go-to-market strategy while previously leading cross-functional teams at IBM to achieve pipeline and revenue objectives for various imaging offerings. Experience also includes significant roles at GE Healthcare, focusing on new product introductions and advanced imaging technologies, bolstered by a strong educational background in engineering, computer science, and business administration from prestigious institutions, including a Master of Business Administration from The University of Chicago - Booth School of Business. Currently serving as the Director of Product Management for Radiology & Enterprise Informatics at Philips, Romain combines technical expertise with strategic marketing leadership.
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