Silvia Cottini is a Senior Global MI&A Proposition Insights Manager, Beauty at Philips, where they lead consumer research and insights initiatives. With a decade of experience in consumer research across various international companies, Silvia has worked with notable clients including Unilever, Uber, and Procter & Gamble. They have a Bachelor's degree in Statistics from Università degli Studi di Milano-Bicocca and previously held roles that emphasized the application of qualitative and quantitative research to drive brand strategy and marketing effectiveness.
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