Simona Seruga currently serves as the Global Leader for Personal Health Service Parts at Philips, where responsibilities include leading product launches in the Beauty and Mother and Childcare segments, as well as spearheading sustainability communication efforts. With a strong background in shopper marketing, Simona has successfully driven significant sales uplifts through effective global marketing strategies and retail guidelines in various roles at Philips. Previous positions include Trade Shopper Marketing Manager in the UK, where a notable retail concept led to a 45% value uplift across pilot stores, and a Marketing Researcher at Valicon. Educational qualifications include a Master of Science in Management, Innovation and Life Science from Wageningen University and a Master of Science in Food Science and Technology from the University of Ljubljana, complemented by an Erasmus exchange at the Universidade do Algarve.
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